Aubi & Ramsa: 21+ Ice Cream
Redefining Spirit Categories Through Visual Storytelling
Aubi & Ramsa, pioneers in alcoholic ice cream with locations across major U.S. cities, approached us with an ambitious vision: to reposition their product beyond the confines of the ice cream category and establish themselves as innovators in the spirits industry.
Strategic Challenge
Rather than compete in the crowded ice cream market, Aubi & Ramsa sought to create an entirely new subcategory within the liquor space. Our task was to visually communicate this revolutionary product as a sophisticated addition to the spirits world, moving beyond conventional ice cream marketing.
Creative Concept
We developed a campaign centered around the concept of Aubi & Ramsa as "the secret element to unlocking euphoria." This positioning elevated the brand from a novelty dessert to a luxury spirit experience, setting the foundation for a new product category in the market.
Production Execution
Our team orchestrated a comprehensive photoshoot that brought this vision to life. The production involved:
- Coordinating with models and securing dynamic shooting locations
- Curating props and set designs that aligned with the luxury spirits aesthetic
- Managing the entire creative direction from concept to final execution
Technical Development
The Freeplay team played a crucial role in transforming raw imagery into compelling advertisements:
- Initial color grading and adjustments in Lightroom to establish the campaign's visual tone
- Advanced retouching and compositing in Photoshop to achieve a premium finish
- Design and layout of final billboard and poster advertisements
Results
The resulting campaign successfully repositioned Aubi & Ramsa as innovators in the spirits industry. The visual assets created a sophisticated narrative that placed their product firmly in the luxury spirits category, helping establish them as creators of an entirely new product classification in the market.
Our involvement from initial concepting through final execution ensured a cohesive vision that effectively communicated Aubi & Ramsa's unique position in the spirits industry.
Redefining Spirit Categories Through Visual Storytelling
Aubi & Ramsa, pioneers in alcoholic ice cream with locations across major U.S. cities, approached us with an ambitious vision: to reposition their product beyond the confines of the ice cream category and establish themselves as innovators in the spirits industry.
Strategic Challenge
Rather than compete in the crowded ice cream market, Aubi & Ramsa sought to create an entirely new subcategory within the liquor space. Our task was to visually communicate this revolutionary product as a sophisticated addition to the spirits world, moving beyond conventional ice cream marketing.
Creative Concept
We developed a campaign centered around the concept of Aubi & Ramsa as "the secret element to unlocking euphoria." This positioning elevated the brand from a novelty dessert to a luxury spirit experience, setting the foundation for a new product category in the market.
Production Execution
Our team orchestrated a comprehensive photoshoot that brought this vision to life. The production involved:
- Coordinating with models and securing dynamic shooting locations
- Curating props and set designs that aligned with the luxury spirits aesthetic
- Managing the entire creative direction from concept to final execution
Technical Development
The Freeplay team played a crucial role in transforming raw imagery into compelling advertisements:
- Initial color grading and adjustments in Lightroom to establish the campaign's visual tone
- Advanced retouching and compositing in Photoshop to achieve a premium finish
- Design and layout of final billboard and poster advertisements
Results
The resulting campaign successfully repositioned Aubi & Ramsa as innovators in the spirits industry. The visual assets created a sophisticated narrative that placed their product firmly in the luxury spirits category, helping establish them as creators of an entirely new product classification in the market.
Our involvement from initial concepting through final execution ensured a cohesive vision that effectively communicated Aubi & Ramsa's unique position in the spirits industry.
Redefining Spirit Categories Through Visual Storytelling
Aubi & Ramsa, pioneers in alcoholic ice cream with locations across major U.S. cities, approached us with an ambitious vision: to reposition their product beyond the confines of the ice cream category and establish themselves as innovators in the spirits industry.
Strategic Challenge
Rather than compete in the crowded ice cream market, Aubi & Ramsa sought to create an entirely new subcategory within the liquor space. Our task was to visually communicate this revolutionary product as a sophisticated addition to the spirits world, moving beyond conventional ice cream marketing.
Creative Concept
We developed a campaign centered around the concept of Aubi & Ramsa as "the secret element to unlocking euphoria." This positioning elevated the brand from a novelty dessert to a luxury spirit experience, setting the foundation for a new product category in the market.
Production Execution
Our team orchestrated a comprehensive photoshoot that brought this vision to life. The production involved:
- Coordinating with models and securing dynamic shooting locations
- Curating props and set designs that aligned with the luxury spirits aesthetic
- Managing the entire creative direction from concept to final execution
Technical Development
The Freeplay team played a crucial role in transforming raw imagery into compelling advertisements:
- Initial color grading and adjustments in Lightroom to establish the campaign's visual tone
- Advanced retouching and compositing in Photoshop to achieve a premium finish
- Design and layout of final billboard and poster advertisements
Results
The resulting campaign successfully repositioned Aubi & Ramsa as innovators in the spirits industry. The visual assets created a sophisticated narrative that placed their product firmly in the luxury spirits category, helping establish them as creators of an entirely new product classification in the market.
Our involvement from initial concepting through final execution ensured a cohesive vision that effectively communicated Aubi & Ramsa's unique position in the spirits industry.
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Mockups
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