Cliffhanger PR Agency

Digital Transformation & Brand Evolution

When a well-established Miami PR agency decided to pivot from their identity as Greenroom to become Cliffhanger, they partnered with Freeplay Studios to execute their vision of a premium digital presence that would attract high-value clients.

Challenge

The agency's existing WordPress website had become a significant liability to their growth. Poor loading times and frequent technical issues plagued their digital presence due to an overwhelming number of plugins. Their dated design failed to reflect their premium positioning, while their existing identity no longer aligned with their aspirations to attract higher-value clients.

Solution

Our team delivered a comprehensive rebrand and digital transformation. We executed a complete brand evolution from Greenroom to Cliffhanger, supported by a streamlined, minimalist website built on Webflow. The new design incorporated engaging animations that enhanced user experience without compromising performance, all wrapped in a focused content strategy that emphasized quality over quantity.

Technical Impact

The migration from WordPress to Webflow marked a turning point in their digital infrastructure. We created a lightning-fast, reliable website architecture that eliminated their previous technical difficulties. The new platform featured smooth, purposeful animations while providing a maintenance-free solution that allowed their team to focus on clients rather than technical issues.

Results

The new Cliffhanger brand and website emerged as the perfect platform for attracting high-budget clients. The sophisticated, minimalist aesthetic immediately communicates premium value, while dramatically improved site performance ensures a flawless user experience. The transformation from Greenroom to Cliffhanger represents more than just a name change – it's a complete evolution in how the agency presents itself to the market.