Mushi Product + Packaging

Product Design and Packaging Development

Prima Ad Astra approached Freeplay with a unique concept: a charming, mushroom-shaped light that would transform room ambiance and delight users with its whimsical design. Our task was to bring this playful product from initial concept to fully realized design, creating both the physical product and its accompanying visual experience.

Design Concept

The Mushi light was conceived as more than just a functional lighting solution—it was designed to be a cute, characterful addition to personal spaces. We focused on creating a product that would appeal to those seeking both aesthetic charm and practical illumination, with a design that feels both playful and sophisticated.

Product Development

Our team worked closely with Prima Ad Astra to refine the mushroom-shaped light, developing digital renders that captured the product's adorable essence. The design process involved multiple iterations to achieve the perfect balance of cuteness and functional lighting design.

Packaging Experience

We extended the product's playful narrative through its packaging, creating a whimsical cartoon forest scene that complemented the Mushi light's character. The packaging was designed to be an experience in itself, with special attention to detail that delighted customers from the moment they received their product.

Personal Touch

A handcrafted thank you letter was designed and written to accompany the product, adding a personal connection between the brand and its customers. This approach transformed the unboxing experience from a simple product reveal to a memorable moment of connection.

Outcome

Mushi emerged as a unique lighting solution that goes beyond mere functionality, offering users a delightful, characterful product that brings joy and warmth to their personal spaces.