Mushi Website

From Product Design to Digital Launch

What began as a product design and packaging project for Mushi, operating under the umbrella of Prima Ad Astra, evolved into a comprehensive ecommerce solution delivered within an ambitious 30-day timeline.

Evolution

The project's scope organically expanded from initial product design and packaging to encompass a complete ecommerce strategy and website build. This natural progression allowed us to ensure perfect alignment between the physical product experience and its digital presentation.

Collaborative Process

Working in close partnership with the founder, we developed every aspect of the digital presence. Our collaboration went beyond traditional web development to include crafting compelling website copy, directing product photography, and designing engaging interactive elements that enhance the user experience.

Technical Execution

The website was built to support seamless ecommerce functionality while maintaining an engaging user experience. We implemented thoughtful interactions and animations that complement the brand story and guide users through the shopping journey. Our role extended into ecommerce consulting, ensuring the platform was optimized for both conversions and customer experience.

Results

In just 30 days, we transformed Mushi from a product concept into a fully realized ecommerce brand. The final website seamlessly integrates storytelling, product presentation, and commerce functionality, creating an engaging online shopping experience that reflects the brand's vision.

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