Prima Ad Astra

Brand Identity for a Visionary Holding Company

Prima Ad Astra, an ambitious holding company with plans to expand across multiple product categories, required a brand identity that could capture the essence of exploration, innovation, and future potential while remaining flexible enough to accommodate diverse business ventures.

Brand Challenge

The client sought a visual identity that would draw inspiration from space exploration brands like SpaceX, while creating a unique brand system that could grow and adapt as the company expanded into various markets. The design needed to communicate ambition, innovation, and a forward-thinking approach.

Design Concept

We developed a brand identity centered around a flexible logo and distinctive gradient system. The logo was crafted to suggest movement and potential, with clean lines and a geometric approach that hints at space and technological advancement. Carefully selected gradients became a defining characteristic of the brand, providing visual depth and a sense of dimensionality.

Visual System

The gradient becomes the brand's signature element, creating a recognizable visual language that can be applied across multiple contexts. These gradients are purposefully designed to be simple yet distinctive, allowing the brand to maintain consistency while adapting to different applications and future product lines.

Strategic Approach

The brand identity was conceived with scalability in mind, creating a visual system that can encompass everything from e-commerce products to potential future ventures. The design suggests exploration, innovation, and limitless potential—perfectly aligning with the company's ambitious vision.

Outcome

Prima Ad Astra now possesses a brand identity that is both contemporary and timeless, capable of growing alongside the company's expanding ambitions. The logo and gradient system provide a strong, recognizable foundation for future brand development.

‍